Phil Oakley

Phil has over 25 years experience of investing. He started out as an investment analyst for asset managers and City stockbrokers before becoming a writer. He has worked for MoneyWeek and Investors’ Chronicle and was the CFA UK Financial Journalist of the year in 2020. He worked for ShareScope between 2014 and 2018 and helped to develop many of the investment tools in SharePad. He has written a number of educational investment articles for ShareScope and is also the author of the book How to Pick Quality Shares. 

I am passionate about investor education and try and make what might seem complicated subjects easier to understand. Investing is not just about picking winners but also avoiding losers and learning from your mistakes. My aim is to make investing as simple as possible by focusing on what matters and avoiding what doesn’t.

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UK shares are cheap but bargain hunters should tread carefully

The UK stock market is undoubtedly cheap, but that doesn’t mean it won’t stay that way. Phil uses SharePad to show how you might sift this unpopular market for undervalued shares and creates 4 new SharePad stock screening filters for good measure. When I first entered the world of investing over a quarter of a

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Can investors depend on Diageo?

Diageo has many attractive characteristics as a business but its shares have delivered steady rather than exceptional returns to investors. Phil has a look at the company to see if it might reward investors better in the future than it has in the past. For many long-term investors, Diageo is a company that ticks a

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Is Warlord Games a potential game-changer for Hornby?

Recent attempts to turn Hornby into a consistently profitable and growing business have failed. Phil looks to see if last week’s purchase of a minority stake in Warlord Games provides the catalyst for a profit revival and a higher share price. Hornby is in a mess Whatever way you look at Hornby the company is

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JD Sports: A lesson in management

Phil looks at the issue of management in light of the turmoil and changes at JD Sports and asks whether the shares are too cheap despite a tough economic outlook. Business Overview JD Sports is one of the leading retailers of sports fashion wear. It has built on its UK roots to become a global

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Is now a good time to buy Forterra shares?

Buying shares when they are unpopular can be a profitable investing strategy. Phil takes a look at one of the UK’s leading brickmakers, Forterra, to see if now could be a good time to buy its shares. A good business underpinned by strong long-term demand for new homes The long-term bull case for buying shares

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Moneysupermarket shares could keep on rewarding investors

A business that aims to save its customers money should be doing well during a cost of living crisis. Phil looks at Moneysupermarket.com and asks if the recent rally in its shares has further to go. The business Moneysupermarket (MSM) is the UK’s largest price comparison website. It aims to save people money on household

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Investing in government bonds for income – is it worth it?

Phil looks at the income on offer from UK government bonds and asks whether sticking with shares might still be a better option. Since the 2008/09 financial crisis, investing in government bonds for income has not been very fruitful. The policy of very low-interest rates as a response to the crisis meant that many governments

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Is SSE an undervalued renewable energy business?

Phil Oakley takes a look SSE (formerly known as Scottish & Southern Energy), which despite its history of unsustainable growth highlighting the dangers of investing solely on the basis of dividend yield may still be undervalued given long-term potential of its renewable energy portfolio. The dangers of investing for high dividend yields For years SSE

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Have investors wrongly called “time” on Watches of Switzerland?

Watches of Switzerland shares have been stellar performers since listing on the London market nearly four years ago. However, since peaking at over £15 at the end of 2021, they have more than halved in value. This is despite profits continuing to grow and forecast guidance being maintained. The sales of luxury watches boomed during

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Can Domino’s Pizza deliver again for shareholders?

Not so long ago, Domino’s Pizza was seen as an attractive growth stock with a lot going for it. Investors viewed the company as a classic retail “roll out” situation where strong growth from existing stores could be turbocharged by opening lots of new ones. This was then rounded off with an asset-light business model

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Is now a good time to buy Howden Joinery shares?

Shares in kitchen supplier Howden Joinery have rewarded long-term investors handsomely. For me, it is one of the highest quality UK businesses in the FTSE 250 index. It is very shareholder friendly, whilst its annual report is one of the best I have read when it comes to explaining how a business works. Howden has

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