
Chapter 8: Is this a good business?
Updated: August 2024 In this chapter, we look at ways to measure how good a company is at generating profits from the resources at its
Phil has over 25 years experience of investing. He started out as an investment analyst for asset managers and City stockbrokers before becoming a writer. He has worked for MoneyWeek and Investors’ Chronicle and was the CFA UK Financial Journalist of the year in 2020. He worked for ShareScope between 2014 and 2018 and helped to develop many of the investment tools in SharePad. He has written a number of educational investment articles for ShareScope and is also the author of the book How to Pick Quality Shares.
I am passionate about investor education and try and make what might seem complicated subjects easier to understand. Investing is not just about picking winners but also avoiding losers and learning from your mistakes. My aim is to make investing as simple as possible by focusing on what matters and avoiding what doesn’t.

Updated: August 2024 In this chapter, we look at ways to measure how good a company is at generating profits from the resources at its

Updated: August 2024 In the previous chapter, we looked at how to find out if a company was any good or not. In a nutshell,

Updated: August 2024 In the next three chapters we are going to be looking at three different styles of investing, starting with Value investing. The

Updated: August 2024 If you are watching or listening to the news at the end of the day you will usually be told what happened

Updated: August 2024 The last couple of chapters have focused on two particular styles of investing – value investing and dividend investing. Both these approaches

Updated: August 2024 Despite its name, ShareScope is not just all about shares. It can help you with other investments as well. In this chapter,

Updated: August 2024 In this final chapter, I use the data and tools in ShareScope to show you how I analyse shares. Even if you